05 March 2006

What are the afters?

A few months ago I sat through a 25 minute presentation, dashed out at the end and took an immediate brain dump of what I could remember. The speaker was Andy Bounds.

It was such good material that Chris Lowe and I began to think through how we might incorporate its ideas in our Red Splash presentations.

If you get a chance to see him speak then do so, otherwise you will get some of his content from his site and his book. He knows whereof he speaks - a bank, guided by him, won 18 out of 18 bids. Now that sounds like practical Business Development!


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