06 January 2007

Writing that article

If you know that your PR would fit well into a particular publication then it is still worth going to them with a proposal rather than a finished article. If you take a synopsis and some samples of your writing style to them then they can discuss whether they have any themes that they would like you to explore. If you take them a finished article then it is a bit late to allow those kinds of contributions.

However, if you have produced an article and your target publication isn't expressing strong interest then don't give up. You simply have to change your approach and look for websites and publications which are working in the right general area. Many people are looking for content and providing that your article is strong, newsworthy and relevant then you might be surprised how wide its coverage can become.

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