I'm confused about organic search again
I have been blogging for about a year and it shows. I have learnt quite a lot but there is still a mountain of stuff that I don't know. What is confusing me at the moment is how blog posts appear in organic search engines and what that means for people following links to the blog.
When an organic search for a keyword term lists a post from the blog it seems to be entirely random whether the listing links to:
It doesn't matter much at one level - I'm writing this, not searching it - at another level it is an indicator that organic search is behaving unpredictably and while that is the case, we don't honestly know if we are getting to see the most relevant returns to our queries.
When an organic search for a keyword term lists a post from the blog it seems to be entirely random whether the listing links to:
- the home page (which shows the newest post rather than the post that appeared in the search listing) which means that some visitors leave without actually finding the post that they found on the search engine
- all the posts which contain one of the labels from the post itself (Blogging; Business and so on)
- the post itself
It doesn't matter much at one level - I'm writing this, not searching it - at another level it is an indicator that organic search is behaving unpredictably and while that is the case, we don't honestly know if we are getting to see the most relevant returns to our queries.
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