20 March 2007

Changes at Webmaster Central

Google is improving the functionality of the data that is being made available at Webmaster Central.

The information provided now includes up to 100 complete phrases used to link to a site, not simply the individual keywords. Phrases are aggregated by eliminating capitalisation and punctuation.

This kind of information has always been available, but not directly from Google. Webmasters now have fewer excuses for not attempting to take stronger control over linking text.

This information is distinct from the long tail of keyword phrases used by people in their organic searches but there are tools - like Hittail - which collect the phrases people use in their organic searches to find your site and report them as an aggregated list.

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