What will 3-D Secure Enabled actually change?

I suspect that the major change in this experiment will be to business models based on capturing card details for subsequent processing by a Virtual Terminal. 3-D Secure Enabled requires transactions to be live and for the cardholders to key their pin numbers into the Bank's system as part of the checkout process.

That will mean some changes in the online eCommerce world where a surprising number of transactions are handled indirectly, rather than in real-time. The good news for etailers is that it should reduce the level of fraud and charge-backs, but it may mean some ingenuity on the part of existing partners to ensure that everyone is happy in the new environment.