Putting SEO specialists to the test

What does the word globalwarmingawareness2007 mean to you? Probably not much unless you are a Search Engine Optimisation specialist putting your skills to the test in the current SEO World Championship.

To be eligible the winning domain must be registered on or after 15 January 2007, it must contain a banner or link to the competition site and the site must comply with Google's Webmaster's Guidelines. The winning site will be the one that scores the highest aggregate search engine ranking position in Google, Yahoo! and MSN for the keyword globalwarmingawareness2007 on 1 May 2007 (roughly 15 weeks after the competition began).