28 April 2007

Lorem Ipsum

If you have ever been involved in the design of any collateral then you have almost certainly seen the dummy text which is used to provide an impression of how the text would appear in the design layout without allowing the reader to become overly distracted by the content.

I had assumed that this material was garbage pseudo Latin, but it seems that I was wrong. It has a distinguished provenance. According to Richard McClintock, a Latin professor in Virginia, it comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. It seems that I have been exposed to historic literature far more frequently than I had thought. If you would like to learn more, then Lorem Ipsum has a more detailed description of the source text with translations by Rackham. It also has a true Lorem Ipsum generator which it claims is unique since it does not rely on the repetition of text blocks and contains no padding text from other languages.

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