13 June 2006

The copy or the keywords?

Today I did some searches on Opera to find out the frequency of keyword searches for some of our sites. It was interesting to see what the relevant volumes were and how they compared with the copy that we had developed for the sites before we had access to keyword frequency. People can adopt different approaches here, but for me, developing copy is best done in a vacuum. Ignore everything else and try to write the best copy that you can. Once you compare it with the keyword searches you can then make some judgements about whether you want to consider any changes. Starting with the keywords and then trying to write the copy might work for some people but not for us.

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