06 June 2006

Due diligence

We encountered a company recently that claimed to be able to complement what we were doing and help us grow our sales substantially. If all had been well then we would have signed a contract with them and I would be starting to report the progress that we were making with them.

Before signing a contract though, it's always a good idea to do some due diligence. We had some questions after reading their site, particularly in relation to the way that they would be charging for their service. I sent emails to their Customer Service, tried to telephone them and even went on line with Messenger because they claimed that IM was a better way to contact them. The net result of all this is that we didn't sign a contract and we are still waiting for responses to our emails.

We may have lost an opportunity, but at least we have the satisfaction of knowing that we made the decision for solid business reasons.


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