21 June 2006

Sending out newsletters is easy

At the week-end, when I wasn't working on the brakes of the XJ6, I put together the July newsletter for Red Splash. We use a site called Constant Contact and they allow you to upload addresses and develop formats which look consistent with your normal collateral. They also provide reports on what happens to a newsletter after it is sent out - the statistics aren't completely comprehensive since not all email clients allow reporting back, but it provides details of bounces, opt-outs, spam reports, opens, click-throughs and so on by individual campaign as well as providing an overall campaign summary.

The best bit though, is the ability to create a newsletter well ahead of time and simply assign a delivery day and time to it in the knowledge that it will go out when you expect. It's a very good service and we're very pleased with it.


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