16 November 2006

Do the punters like what we have done?

A good proxy for success is the average read time on a site. The swimming pool chemicals site is doing well on this measure, or perhaps the visitors just read very s l o w l y! During the last week, the average read time has been well over 6 minutes.

We have just had the site translated into Spanish and French so that we can populate the French and Spanish domain names that we have bought. We aren't completely happy with the translations yet but I imagine that they will improve over time.

Read time isn't a constant. We did some re-work on the champagne site a few weeks ago and it increased read time by about 5% - not an overwhelming difference. Now though, it's the season for champagne purchases and a different type of visitor is coming onto the site and the read time is up by more than 30%.

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