Linkbait works

John Chow's accelerated authority in Technorati continues apace. When he launched his latest link exchange idea towards the end of December, his ranking was 1529. Today it is 500. That's a pretty impressive movement in less than two months.

I like John Chow's blog - he has something to say and is often amusing. But he is demolishing Technorati's primary measure of authority - inbound links - because he has found a way of building them so quickly. Does the Technorati team honestly believe that Chow's blog is better and more authoritative today than it was at the end of December?