19 July 2006

An ex client's progress

One of our ex clients published his new website yesterday. It was interesting because it hadn't been proofed properly and there were a couple of errors which should have been trapped. One of them was a doozy which actually made me smile. They had taken on board some of the things that we had talked about in relation to pricing, but not much more.

One of the things that we didn't talk about with them was the psychology of how people buy from a website and their site could do with a few pointers. The primary sales process was a bit bald and didn't help a potential buyer to make up his/her mind and the incentive to become involved in the secondary sales process simply wasn't enticing.

I'll be interested to see if it is successful.


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