What's the link?

During the last few days, over a dozen sites have asked for links to three of our sites. Everyone knows that links are a good thing, so why are we hesitating?

In an ideal world, the site providing the link would :

• be in a complementary business, so our site would help to make their offer more complete
• include the link within the core text rather than in some link farm, buried away at the end of the site
• give us some control over the language used in the link text - did you know that Adobe is the site which appears first in Google if you do a search for the words 'click here'?

The sites which have offered the links don't meet these criteria and so we're more inclined to decline than accept, even if this means a slower growth to our sites' Page Rankings.

Tags

• eCommerce
• Strategy
• BusinessDevelopment
• Marketing