05 October 2006

AdWords isn't advertising

Recently I met someone who doesn't like advertising but loves AdWords. He had invested heavily in PR and conventional press advertising but was very unimpressed by the results. On AdWords, though, he was very clear - it pays back with new revenues of roughly £18 for each £1 invested. That's an excellent return.

The question to answer when you find yourself in this position is how much to invest, and are there any other keywords which you haven't yet thought of which might boost revenues still further? Nothing in life should be regarded as fixed, and AdWords is an area which is more dynamic than most.

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