25 October 2006

We're just looking for a sponsor, honest

One of the problems of having a champagne site is that people running prestigious events assume that you have a significant promotional budget from which you can sponsor their champage requirements. Sponsor in this context does not mean subsidise, it means a donation.

I know that I'm a tired old hack, and my IQ isn't what it was, but I can't see where the upside is for us. If you are a brand manager, promoting a famous marque then that is one thing - and exposure is generally good for the brand. In contrast, our products are niche, sourced from a boutique producer - we don't want major exposure, we want happy customers who keep coming back. It's an entirely different sales model and no, we probably won't be acting as sponsors for your champagne reception this year.

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