04 December 2006

It's a great offer

We got an offer this afternoon, to take our champagne site to a top 10 ranking on Google, MSN or Yahoo!. It seemed like a good offer, but if you have been reading this blog for more than a couple of days you will know that we are already pretty pleased with our organic search position against 3 search terms on all 3 engines.

The reason that this offer failed was that it was incomplete - it assumed that because something was not in place that the site couldn't have a high ranking. They are right - something is "missing" - but it hasn't impacted adversely on ranking. If things change then we will plug the gap, but at present we will hold things just as they are.

So, if you draw a conclusion about someone and tell them what your conclusion is, as part of a mailing of some sort, it's probably a good idea to do a sanity check. Are our assumptions correct? If they aren't, as they weren't in this case, the source of the offer loses brownie points instead of gaining them.

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