24 January 2007

Who thought this one up?

I went on a site yesterday aimed at an SME audience. The site has the highest pedigree. It has been developed by Famous Name Inc. and is sponsored by several well-heeled companies. They claim that the site has been running at a rate of 200,000 visitors per month since the beginning of January.

I hope they have a strategy here, because Famous Name Inc. notwithstanding, the site is tosh. I can't imagine why any SME would visit more than once - the content isn't strong enough. It is reassuring that a business with all their resources can still get something so badly wrong. They need to have a complete re-think about what they are offering their visitors.

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