A different eye

A designer has taken a look at one of our eCommerce sites and has shown us some ideas about how we might change its look and feel. We looked at them together yesterday and we all agreed that visually, he was right - his visual concept is significantly more sophisticated than the one we are using.

The trick is to combine some of those visual concepts with other things we already doing. In some ways we are very pleased with the site - it has great positioning for several good keywords and products already sell from the page - and although it is intended as a classic B2C site, it is developing a steady list of enquiries for larger volumes from businesses who are interested in buying the product.

I'm going to have a word with him today to see if I can get him to adapt his approach a little to see if how can we can get the best of both worlds. None of us claims to be strong in design - but we know what we like - and we get plenty of value in working with designers who approach our problems without our baggage about what the web page has to include.