12 April 2006

Blogging biz

Unlike the UPS report that I mentioned recently, a post by Robert Plummer at the BBC suggests that European business is taking blogging seriously.

His position is that good content improves website ranking by direct linking from blogs and that, in some cases, direct promotions to bloggers can generate those inbound links. It's difficult to believe that all the cynical bloggers out there would be taken in by such an obvious ploy - I must try it with some of our clients ...

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