UK reads a few, but doesn't write many

I'm talking about blogs. UPS has produced a new edition of its business survey and the results are that businesses don't blog much in Europe and they don't read them much either - but then, are these figures accurate? I suspect that real readership is probably substantially lower than this survey suggests - depending on how you define readership.

In the UK the figures are:

• heard of blogs but don't read or contribute to them - 45%
• not something I'm aware of - 31%
• I read blogs - 11%
• we monitor blogs about our company - 9%
• useful source of information for our business - 10%
• I write blogs - 1%

The European results are:

• heard of blogs but don't read or contribute to them - 42%
• not something I'm aware of - 37%
• I read blogs - 11%
• we monitor blogs about our company - 7%
• useful source of information for our business - 7%
• I write blogs - 2%

Tags

• Blogging