Probably the best strapline in the world ...

Last year we came up with a perfect strapline for a business. It could be interpreted in a number of different ways, all of which were positive for the client. We coupled it with a couple of dummy advertisements and showed it to the client.

The client didn't go ahead - the campaign would have put too much pressure on his cashflow and there were cheaper ways of targeting customers which didn't require a fully fledged press campaign. The strapline remains there in the background, unused, idle ...

That is part of the fun of the business we do, and it's one of the things that makes it enjoyable. One of these days, we may dust off that strapline and use it for ourselves.

Tags

• Business