26 October 2006

The follow-up

During some quiet moments at the trade show, Phil and I transcribed the visitor details into a database and put together the core of a follow-up note to thank people for dropping by the stand and providing links to some additional sources of information.

The service that we are using for this is Constant Contact. One of the many useful features is the ability to see who has clicked through any of the links. The mailing itself can be as complex as a newsletter or as simple as a conventional straight text email. There is plenty of control. We began by using the free trial and are now fully committed to the service - we use it for a variety of different mailshots and newsletters.

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