Trade show follow-up
Following the trade show, the phone has already begun to ring.
Our client is delighted, it is the first time that a target client has picked up the phone to arrange a meeting about Knowledge Management without prompting. I would like to boast that the change in fortunes is all down to us, but that wouldn't be true - our client has done his bit too. The key point is that very basic activities can provide excellent results providing you have sufficient confidence to execute them effectively.
Our client is delighted, it is the first time that a target client has picked up the phone to arrange a meeting about Knowledge Management without prompting. I would like to boast that the change in fortunes is all down to us, but that wouldn't be true - our client has done his bit too. The key point is that very basic activities can provide excellent results providing you have sufficient confidence to execute them effectively.
Labels: BusinessDevelopment, Marketing, Sales
posted by John Diffenthal at 11:49 pm
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