22 November 2006

A victory for AdWords

Chris and I closed a deal this month. It has taken a couple of meetings and a couple of documents, but we are happy with the outcome. The initial lead came from a visit to our site from an AdWord. The client visited our site, read our material and decided that he wanted to meet us.

We have had to come up with some pragmatic ideas to take his business forward, but the initial enquiry is down to a Google search. We work hard to make sure that everything in the process is self-consistent - the website has to support the sell in the AdWord, the contributions in the meetings, emails and letters need to support it, too. When it works, as it did with this client, it's a great feeling.

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