25 January 2007

Traffic mix

We have several eCommerce sites. As part of another exercise, I have been looking at traffic sources for each of these sites.

What is interesting is that the towels site - on almost every measure [page rank, inbound links and SEOmoz page strength] - would normally be regarded as a less successful site than the champagne site. The measure where towels outperforms champagne is in the volume of organic traffic ... and that, Ladies and Gentlemen is the only measure that really counts.

I haven't done a detailed analysis of the competitive sites, but if I did then I imagine I would understand better why the towels site is bringing such a high proportion of organic search visitors. Very often, it isn't necessary to build the perfect website to get organic traffic - just a little better than the competition.

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