25 May 2006

Checking the statistics

I'm digging out some stats today for a meeting that Phil and Chris are going to tomorrow. We have been doing some AdWords for one of our clients and it hasn't made much impact on her total traffic.

The click-through rate is a healthy 5% but the impressions for UK searches against 15 keywords total less than 20 per day which means that our client gains probably an additional visitor a day. A well-qualified, eager visitor but nevertheless, just the one. We need to adopt a range of approaches to increase her traffic substantially. Thinking caps on boys!


Blogger business voodoo said...

sometimes it has nothing to do with key words or anything ... but rather it has to do the person's position to receive something more from the universe ...
kind of like when a woman is trying so desparately to get pregnant ... often it has little to do with the physiology and everything to do with the spiritual or psychology ...
that's where my thinking cap works ...
peace & harmony,
'freedom must be exercised to stay in shape!'

10:33 pm  

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