18 May 2006

Sandhurst Donkey Derby

It's now in the second half of the month and I've got to balance my time very carefully between what I'm doing in the business and what I'm doing for Sandhurst Donkey Derby. The Derby takes place at the end of the month and is one of the largest community events in east Berkshire as well as raising good-sized sums for local charities.

We work to keep costs as low as possible for the Derby so that we can maximise funds for the charities - to do that, we operate it as if it were a business that was supposed to be making a profit. That sounds ridiculous, but as a mental approach it works fine. Everyone knows that they have to do what they can to guarantee the bonus - it's just that all the bonus (and all the surplus over costs) goes to the charities.

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