07 November 2006

Negotiating a better deal

The art of negotiation is not dead.

Chris wanted to renew some magazine inserts for one of his clients and hoped to get the same deal as last year. Without asking, they sent him an offer by email which meant that they were prepared to offer the inserts at a discount of 62%. So Chris made a whopping saving without saying a word.

There is a lesson in that somewhere.

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