Choose your client carefully

We have the chance to work for a high prestige client. One which has real PR potential for us. We maintain a news area on our site where we give an indication of who we are working for at any one time without giving a full list of clients. There is no question in my mind - this is a client which we will be delighted to mention.

The concept of 'winning better business' is selecting preferred target business on the basis of key criteria incuding:

• is this a client who you would be proud to have?
• can you delight the client?
• does the work meet your threshhold transaction value?
• can the work be leveraged elsewhere?

This client meets those criteria and it looks as though they are keen to work with us, too.

Tags:

• Marketing
• BusinessDevelopment
• Sales