31 October 2006

Choose your client carefully

We have the chance to work for a high prestige client. One which has real PR potential for us. We maintain a news area on our site where we give an indication of who we are working for at any one time without giving a full list of clients. There is no question in my mind - this is a client which we will be delighted to mention.

The concept of 'winning better business' is selecting preferred target business on the basis of key criteria incuding:
  • is this a client who you would be proud to have?
  • can you delight the client?
  • does the work meet your threshhold transaction value?
  • can the work be leveraged elsewhere?
This client meets those criteria and it looks as though they are keen to work with us, too.

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