30 January 2007

When it's gone, it's gone

Not so much an Overture, more like the finale. Overture, criticised by many for the quality of its outputs seems to have finally disappeared.

Where Overture was useful was in its ability quickly to report on keyword usage by country and that, coupled with some ingenuity on the part of the researcher could highlight which keywords were gaining ground by language of search. As I mentioned at the beginning of this post, Overture's accuracy has been under fire for a while. That said, the output provided a ranked list of keywords and that alone is almost worth the price of admission because it begins to provide an indication of the long tail which webmasters can use within their website or marketing campaigns.

It is too early to say that it's gone for good, but I can't access it all today so I suspect that it has been withdrawn.

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